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The UK Government recommends no more than one hour a day for under 5’s, but this is an unachievable standard for many modern parents. With screen usage increasing during and after the Covid-19 pandemic, for many families, screens are a part of daily life. Increasingly, educational and homework demands have also taken a virtual format since the pandemic. In March 2026, the UK government released a set of guidelines regarding screen time use for under 5s.