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It seems that my social media feed is full of the word ‘whimsy’ at the moment. Move over nonchalance, welcome whimsy. It’s being covered on Instagram and Tiktok. It’s being picked up by podcasters. But what is it really? According to the Cambridge English dictionary, the word whimsy refers to ‘unusual, funny, and pleasant ideas or qualities.’ It ties in well with imaginative, playful ideas that aren’t particularly serious or profound.